Safe Trace, a leader in supply chain traceability for nearly 20 years, announces the opening of its new office in Geneva, Switzerland. This strategic move reinforces the company’s commitment to supporting producers, industries, and importers in their journey toward transparency, sustainability, and international compliance.
Traceability Without Borders
Since its foundation in Brazil, Safe Trace has worked to ensure that every link in the supply chain—from farm to end consumer—is transparent and auditable. Leveraging cutting-edge technologies such as blockchain and geospatial analysis, the company helps organizations meet strict compliance protocols while adding competitive value in increasingly demanding markets.
Strategic Supply Chains
Safe Trace’s technology is already applied in critical sectors for international trade:
Beef
☕ Coffee
Soy
Cocoa
These supply chains are among the most impacted by new sustainability regulations and, at the same time, among the most strategic for the global competitiveness of Brazilian agribusiness.
EUDR: The European Regulation That Changes the Game
The European Union Deforestation Regulation (EUDR), which comes into force in 2026, requires that products traded within the EU prove a deforestation-free origin. This places direct pressure on importers and exporters, who must implement robust traceability systems to ensure compliance and avoid trade barriers.
With its new base in Geneva, Safe Trace positions itself even closer to European buyers and distributors, offering direct support for meeting EUDR requirements and other international standards.
Safe Trace Differentiators
Safe Trace’s expertise combines technology, data intelligence, and regulatory experience:
✔️ Socio-environmental risk management to monitor suppliers and mitigate vulnerabilities.
✔️ Geospatial analysis with territorial validation and production area auditing.
✔️ End-to-end traceability, structuring auditable data that builds trust across the entire supply chain.
Strategic Expansion for the Future
The opening of the European office is more than just a milestone in expansion: it consolidates Safe Trace as a global partner for companies seeking to meet international demands without compromising efficiency or competitiveness.
“Our goal is to make food origins clear, reliable, and deforestation-free, supporting both producers and importers in their journey toward compliance and transparency,” reinforces the Safe Trace leadership.
Safe Trace International Address
Rue Claudine-Levet 7, 1201
Geneva, Switzerland
Learn More
Discover how Safe Trace can support your company in adapting to the EUDR and building more transparent and sustainable supply chains:
https://safe-trace.com/
